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The packaging of cosmetics is no longer as simple as packaging

Release date : 2019/7/11 10:30:30  Click volume : 1331
With the improvement of people's living standards, the improvement of taste, the requirements for beauty are also changing. Naturally, the requirements for choosing cosmetics are more demanding, except that the essence of products is pure natural plant extracts, marine life, high-tech content, and products. The packaging is also very different from the past. The merchants deeply feel that the exquisite packaging can be more beautiful, more prominent, more attractive and competitive in the fierce market, and will inevitably add value to the products.
Looking at the packaging of many national direct selling cosmetics, there is no real worry. If the cosmetic container is too ordinary, the color is simple, the shape is simple, and it can not give people a general feeling and other common problems. In fact, this also has a direct relationship with the positioning of cosmetics products. Cosmetics is only a product line of direct selling companies. Many of them are not important product lines of enterprises. Therefore, there are too many phenomena that follow the trend, and national enterprises really have to develop for a long time. The attitude of product positioning is worrying.
Cosmetic packaging should be based on aesthetics, glamorous, creative, packaging materials, market positioning and other factors to establish the brand's design and direction, and strive to stand out in the same category. In terms of the color of the product packaging, the local cosmetics are rich in oriental charm, and the products with deep oriental flavor and color packaging are more practical, quiet and natural, bringing a subtle and feminine oriental charm, reflecting the elegant oriental culture. . Enhancing product brand and creating brand image are our key issues.
The packaging of the product is like a human appearance. If you can't make a good impression, even a talented person will miss many opportunities. Cosmetics are even more so. The main consumer groups of cosmetics come from relatively sensible ladies. The exquisiteness and taste of external packaging are directly related to the sales of products. If you are still calm on the packaging, you will undoubtedly lose huge space in the market competition.
When it comes to perfume, everyone knows some French brands. It can be seen that the influence of the brand is great, and a product can represent a country. And these internationalized products are packaged with individualized features, mysterious, unrestrained and bright. Each piece is a craftsmanship that brings infinite inspiration and imagination.
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